The reason why purple and violet look similar to us is because they stimulate our cones in a similar way, but most other animals don’t share the same types of cones and “post-processing”. This means that to other animals, purple and violet may look completely different!

Now imagine a violet flower petal with a purple pattern on it. Depending on the particular shades, this pattern might be completely invisible to us, while many other animals could see it as clearly as we can see an orange pattern on green background.